Creator Funds Tarnish the $60 Billion Creator Economy
VIP+ Analysis: Leading platforms are alienating influencers by constantly opening and closing shaky incentive programs.
View ArticleAmazon Should Improve Shopping App’s Inspire Feed for Creators
VIP+ Guest Column: Creators are more eager than ever to diversify their revenue streams on Amazon, but the app still constricts their bandwidth.
View ArticleDoes the Sports Industry Need a Creator Economy?
VIP+ Guest Column: Sports organizations shouldn’t discount the value of building community among superfan creators on social media.
View ArticleMeet Kick, the Upstart Luring Livestream Stars to Ditch Twitch
VIP+ Analysis: A new Twitch rival could pressure livestreaming platforms to offer nonexclusivity and better monetization features.
View ArticleHow AI Can Supercharge the Creator Economy
VIP+ Guest Column: A five-step plan for creators to embrace the immense potential of artificial intelligence in the content they conceive.
View ArticleHow the SAG-AFTRA Strike Catches Creators in the Crossfire
VIP+ Analysis: The actors walkout has created a catch-22 for online creators — whether or not they’re members of the guild.
View ArticleWhat NPC Streaming Means for the Future of Digital Content
VIP+ Analysis: The viral livestreaming trend holds lessons for brands and media companies seeking creative new ways to engage audiences.
View ArticleHow Generative AI Will Enable Next-Gen Virtual Influencers
VIP+ Analysis: The technology could very well become a new growth engine for teams developing virtual creators.
View ArticleIt’s Official: Alix Earle Certified as the Internet’s It Girl
VIP+ Analysis: Piper Sandler cements what TikTok and Instagram have known for months — teens are under the spell of the Alix Earle Effect.
View ArticleHollywood Shouldn’t Trust Big Tech AI (but There’s a Way Around That)
VIP+ Analysis: Microsoft, Google, Meta want us dependent on their products, but that brings copyright, bias issues to the creative process.
View Article2024 Emmy Nominations Need to Bless the Creator Economy’s Best
VIP+ Analysis: The FYC push by prominent online creators comes as YouTube is beating most traditional media companies in TV viewership.
View ArticleWhy YouTube Shouldn’t Be Scared of Its Hottest Genre: Horror
VIP+ Analysis: Recent crossover hits by horror-focused YouTubers show the genre booming on the platform but facing monetization challenges.
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